concord, canada ¨C leading canadian paint brand cil paints has launched a new website that features a unique tool to help consumers choose colors based on mood.

 
choosing a mood for a room might be the easiest way to start the color-selection process. ¡°studies show that even once in store, many consumers still don¡¯t know what paint color to buy, yet almost everyone can describe what kind of feeling they would like to create in their room,¡± said jennifer jones, marketing communications manager of cil paints.
 
the website, www.cil.ca, offers a mood test that walks visitors through a series of images and asks them to click on their favorite ones. the test results reveal a person¡¯s d¨¦cor taste, and users are directed to a color palette to help them create their desired ambience. visitors can put together their own swatch of colors that are guaranteed to coordinate or opt to have the site¡¯s color coordinator recommend personalized color schemes in real time.